CHIDEM was founded by Chidem Yilmaz, a Chemical Engineer and Cosmetic Formulator registered under the Institution of Chemical Engineers and Society of Cosmetic Scientists. 

Chidem's journey into the beauty world began in 2012 when she was suffering from very sensitive dry skin, inflammation and adult acne. Neither medicinal nor retail products targeted her specific skin type and offered the benefits of what she desperately required. Whilst looking for an effective solution to her own skin problem, she began researching bio-active ingredients to formulate her own nutrition-rich exclusive formulations that transformed the look of her skin.

Chidem Yilmaz is now renowned for her work as a celebrity skin consultant and skincare educator (+2500 students worldwide), working with top TV production firms, including ones aired on Netflix, alongside celebrities. She has created personalized skincare products for the likes of Rawan Bin Hussain, Kivanc Tatlitug, Tuba Buyukustun, and Serenay Sarikaya. Through her collaborations With Ay Yapim, Star TV and KanalD, her products and services has reached over 28 million views and were recognised by top beauty editors, featuring in British Vogue, Elle, Harpers Bazaar, Natural Health and London Life Magazines. Chidem has also gifted personalized products to Jennifer Lopez, Kim Kardashian and Sarah Jessica Parker, and continues to be the pioneer in skincare formulations.

Throughout the years, Chidem’s focus remains the same; creating personalised, effective, luxurious skincare products that give our clients skin exactly what it needs, using the best available scientific expertise and the most effective ingredients.